Twitter and the micro-messaging revolution

November 10, 2008

Book review

Twitter and the Micro-Messaging Revolution: Communication, Connections, and Immediacy—140 Characters at a Time.
An O’Reilly Radar Report. November 2008. 54 pages, PDF
By Sarah Milstein, with Abdur Chowdhury, Gregor Hochmuth, Ben Lorica, and Roger Magoulas. Foreword by Tim O’Reilly.

The personal computer was at first dismissed by industry leaders as only a toy.
Blogs were first considered merely personal diaries of no interest to anyone.
People new to cell phones used to report the most trivial details of where they were.

But consider where these technologies are now.
And here comes Twitter. Twitter started out with a group of friends letting each other know when they were doing the dishes or watching some TV show. That still occurs, but Twitter has evolved into a workplace communication tool for companies including Whole Foods, JetBlue, Dell, and Comcast, to name a few.

Twitter now has more than three million users, and some estimate its traffic at about a million messages a day. Twitter has no revenue yet (nor an announced business model), yet it has inspired a number of similar services.

The report “Twitter and the Micro-Messaging Revolution” addresses the Twitter phenomenon in depth, discussing the power of ambient awareness, the nature of the attention economy, and micro-messaging at work and for external communications. The report also describes using Twitter to gather market information, offers best practices for micro-messaging in business, and lists challenges in micro-messaging.

Author Sarah Milstein provides examples of how Twitter enables three kinds of “massively shared experience:”
People Twitter to organize get-togethers and to find each other at conferences.
People Twitter during emergencies to let others know they’re safe and to and connect with resources.
People Twitter to (virtually) share predictable events, like televised presidential debates.

Micro-messaging in the enterprise is still new, but already some use patterns have emerged. Milstein reports that distributed teams, in particular, say “becoming aware of what their colleagues are working on gives their projects a sense of momentum—in contrast to employees’ having a vague sense that their co-workers may be working or they may be surfing the Web.”

Micro-messaging systems allow coworkers to share information very quickly. Questions get answered in 30 seconds or a minute, in some cases. Employees like micro-messaging because nobody has to reply. And the messages are stored in a searchable, internally public location, making it easy for employees to look up the history of shared knowledge.

Other companies are emerging to meet micro-messaging needs that Twitter has not pursued. Yammer and Present.ly provide services for companies that want internal micro-messaging.

As in blogging, Twitter has its influentials. Twitter users have rankings and one’s ranking differs substantially when one calculates influence, rather than just numbers of followers.


140 characters at a time

November 6, 2008

At this point, with more than three million users and over a million messages a day, Twitter is the dominant player in micro-messaging, providing the best platform for connecting with a broad range of people and for sharing both personal updates and corporate information, says Sarah Milstein in “Twitter and the Micro-Messaging Revolution:  Communication, Connections, and Immediacy–140 Characters at a Time,” (O’Reilly, 2008). “In addition, its API has enabled a robust ecosystem around it that makes Twitter far more valuable than the service alone,” she adds.
I’m looking forward to reading this report (PDF, 54 pp.) and sharing a review.


Call for communicators in education

November 1, 2008

Patrick Riccards, who blogs at Eduflack, is rounding up communicators in education to participate in his new project, Educommunicators, an online community for marketing communications professionals in the education sector.

To date, Riccards says, “there has been no strong voice for the many marketing, PR, public affairs, creative, and general communications professionals that serve the education sector. Traditional PR societies have ignored education as an industry sector. And communications has been but a small part of the official education association infrastructure.”

Educommunicators aims to “give voice to education communications professionals, their profession, and their passions.”  Riccards welcomes communicators working in all sectors of the education community–people with “unique perspectives who represent the full spectrum of the education sector.”

Sounds good to me. I’m on board.


Twitter, Facebook muscling out blogs

November 1, 2008

“Blogging is slow, it’s boring, it doesn’t generate buzz. If you want to make friends, go on Facebook; if you want to influence people, try Twitter,”  says Richard Bailey at PR Studies.  WIRED magazine’s Paul Boutin even says Twitter is to 2008 what the blogosphere was to 2004.
Yes, I consider Facebook fun, and helpful. And I occasionally Twitter. But I don’t find it influential because the signal-to-noise ratio is pretty bad. At least so far.


Communicating about education research

October 22, 2008

Jeffrey Henig

Education has gotten short shrift during the debates in this election cycle.
Am I surprised?   Nope.
But communicating about education research with media outlets, bloggers, educators, and policymakers will form an important topic at a series of meetings in D.C. this week sponsored by the American Educational Research Association (AERA).
With other members of the Communications & Outreach committee, I will meet with members of the AERA Technology Committee and the Professional Development committee to talk about long range communication plans.
And I’m really looking forward to hearing a presentation Friday by ‘Spin Cycle’  author Jeffrey Henig, whose scheduled talk is titled, “Must research used be research abused?  Why cool research gets into hot waters.”

From Spin Cycle:
“I’ve argued that the demands and dictates of politics make it problematic whether good research will trump weaker studies…. Researchers have some responsibility in remedying this. Ironically, they need to do so by framing their claims about the importance of research more realistically, which means more modestly. At the same time we sound the call for improved research designs and investment in the infrastructure of data, we need to be educating the media, funders, policy makers, and public more about the limitations of research…. When funders or the media say they need a sharp and definitive and broadly stated lesson, we sometimes need to hold our ground and say that available evidence permits only tentative, contingent, and qualified conclusions.” pp. 243-244


Subscribe via RSS Mixer

September 9, 2008

In addition to subscribing to WCER’s monthly education research podcast via this URL
you can now subscribe via RSS Mixer.


Catching up with social media

August 25, 2008

Brendan Cooper offers a practical and friendly guide to getting up to speed with the whole social media thang. Thanks to Richard Bailey for the link.


Book review: Handbook of mobile communication studies

August 21, 2008

Handbook of mobile communication studies
James E. Katz, editor
MIT Press, 2008. 472 p.

Mobile communication is the most rapidly expanding communication technology on the globe. This collection of studies advocates for the need to sustain ‘deliberation about its place in cultural life, to sensitize ourselves to possible futures, and to open dialogue on ways in which such trajectories might possibly be altered.”

These 32 case studies and essays collectively examine how mobile communication alters social processes at many levels within society, in daily life. Case studies come from Ghana, China, Mexico, Egypt, New Zealand, Japan, Singapore, Israel, India, Tanzania, Philippines, Indonesia, and Korea.

Editor James E. Katz chairs the department of communication at Rutgers University and directs its Center for Mobile Communication Studies. Like other contributors to this volume, Katz notes that the digital divide for mobile phones is far less severe than it is for the Internet. “It’s impressive to see how many of the world’s poorest people who are able to get their hands on a mobile,” he says. In fact, the mobile phone may be “the real world’s Internet.”

Contributor Manuel Castells, Annenberg School for Communication, says that behind the increasing political use of mobile phones and the Internet is a “worldwide crisis of legitimacy of political parties and governments, the growing lack of credibility of subservient media, and the conviction of many citizens that they must take matters into their own hands, using moments of outrage to establish insurgent politics as a new component in the political system.” He points to the vast areas of the world, including China, India, Latin America, and Africa, that lack acceptable fixed-line communication infrastructure that makes connectivity (or the lack of it) “a key factor in keeping shared development out of reach for hundreds of millions of people.”

“Smart Mobs” author Howard Rheingold also focuses on citizen collective action. “Communication technologies possess a power that has proven mightier than physical weaponry,” he says. “They offer the potential to amplify, leverage, transform, and shift political power by enabling people to persuade and inform others’ thoughts and beliefs. The same technologies and literacies can also organize, plan, and coordinate direct political actions—elections, demonstrations, insurrections.”

Kenneth J. Gergen observes that mobile technology continues to play an increasingly significant role in the structure of political communication. Public deliberation on political issues is greatly enhanced, while simultaneously the potential for both extremism and disinterest in political issues is increased.

Naomi S. Baron takes the cautionary view that information and communication technologies (ICTs) potentially degrade live face time. “We need to ask ourselves what is unique about two people meeting and talking face-to-face, and how important it is to preserve uninterrupted live contact,” she says. “Not easy questions, but their answers are part of what makes us human.”

Ilpo Koskinen also adopts this line of reasoning, observing that mobile users tend to move through the day in “monadic clusters,” largely disengaged from those around them. “In these clusters, people focus on immediate life and microrelationships at the cost of civic concerns,” Koskinen says. “If they focus on issues relevant to democracy, the construct their opinions with their friends and acquaintances rather than in political parties or by participating in community decision making. People are distanced from politics, disrupting dialogue necessary for a healthy democracy.”

Mohammad Ibahrine examines the role of the mobile phone in the Arab world. Here, political and religious authorities are challenged not only by the recent popularity of the mobile phone, including texting, messaging, and imaging, but also by the consequences of the emerging mobile communication environments.

Contributor Lourdes M. Portus documents that about 30 percent of the Philippines’ 85 million people are own or use mobiles. Sending an average of about 200 million SMS text messages daily, the highly literate population (94 percent) has gained the reputation as the “text-ing capital of the world.” His case study suggests that mobile phones allow the Philippines’ urban poor to pursue their gender-defined functions more effectively. Husbands are more accessible for home emergencies and also better equipped to perform their role as protector. Wives are able to monitor remotely their children while staying home and in the interim sustain social relationships and home-based activities.

Chapter 24 considers how the mobile phone reshapes and reflects existing tensions within families in India. Urban family structures there are being renegotiated in response to rapidly changing social and economic conditions. The authors argue that mobile use “is central to our understanding of the tensions facing the new and expanding Indian middle class; it is not only a symbol of middle-class consumption but also a lens through which to see the family dynamic itself.”


Editing that can harm

August 21, 2008

A thoughtful piece by Dayton Daily News reporter and blogger Scott Elliott on how newspaper bloggers and editors can avoid strangling each other.

“The instinct for many old school editors is require blogs to be read by a line editor in a fashion that bears at least some resemblance to the way newspaper copy is edited. Usually, this means the reporter “files” the blog post and it then waits for an editor to read and approve it before the post appears online.

This is a formula for blogging failure.”


Book review: Evaluating Research Centers

August 18, 2008

Evaluating Research Centers and Institutes for Success: A Manual and Guide with Case Studies
William R. Tash
WT & Associates, 2006. 229 pages

There are more than 14,000 research centers in the US.
University research centers, non-profit institutes, government and corporate laboratories, and multi-unit research organizations perform over half of all applied research, says William R. Tash. He offers “Evaluating Research Centers and Institutes for Success” as “a guidebook for research unit directors, vice presidents for research, sponsored projects managers, funding officers, government officials, policy analysts, research administrators, graduate and professional educators.”

The book outlines how to evaluate center-sponsored science, including medical, educational, economic, engineering, agricultural, and interdisciplinary research.

Tash, also author of 2008’s Strategic Planning for Success and 2007’s Planning, Funding, and Evaluating Nanotechnology Research Centers and Initiatives, presents a systematic way for research directors, laboratory operators, and senior managers to apply a comprehensive and strategic evaluation model to their research units, and to educate stakeholders about the importance of evaluation from a number of perspectives and measures.

Tash says that it’s essential to determine the focus of the evaluation. A center might be assessed on its ability to attain short-term and long-range goals, time spent on preparing proposals, award ratios, the ability to adapt to changes in science, contributions to regional and national needs, balance between direct or latent outputs, and efficiency of center organization in achieving multidisciplinary outcomes.

The manual includes explanations, questionnaires, templates, and forms that a center director can use to measure things like ratios of expenditures to income, efficiencies of operation, attaining research objectives, technological impacts, social and economic change, client satisfaction, staff-to-faculty ratios, extent of applied-to-basic research, and proportion of time devoted to educational activities and other mandated activities.

Illustrative case studies include Wayne State University’s review of its Automotive Research Center and a recent Temple University self-evaluation intended to decrease the size of some centers.

Tash discusses politics as well: Issues that have pitted a University Provost against a center director, how an unusually large grant turned one center upside-down and led to dismissals, and how research faculty do or don’t align their own research priorities with those of the center.

Above all, Tash says, the audience of the evaluation report should know why your center is unique and essential to the growth of your research university, state, and region.

My only quibble with this rich resource is the surprising lack of attention given to proofreading, copy editing, and consistency of page formatting.