• twitter-ads-api

    March 7, 2013

    Why Social Media Marketers Will Love the New Twitter Ads API

    Twitter has recently announced that it is rolling out an Ads API, which isn’t much of a surprise. The move had been predicted for almost two years by various rumor mills, with LinkedIn and Facebook already making a similar service available. In Twitter’s case, it was just a matter of when it would happen.

    Many see this decision as a wise move by Twitter for numerous reasons. It lets Twitter profit from the expertise of various third party developers that have a lot of experience putting together online marketing platforms which will help advertisers create, manage and optimize advertising campaigns of different sizes.

    But what impact will this have on marketers and companies advertising budgets? What can advertisers get from third party advertising solution partners soon?

    Buying Ad Units on Twitter Will Become Easier

    Previously, Twitter only had two ways to buy advertising: either using their basic interface by yourself or contacting Twitter’s direct sales team. The problem with this approach to buying ads is that it becomes quite hard to scale if the advertiser wants to run several campaigns frequently. By making the Ads API available, Twitter has taken steps to make things easier for online marketers, giving them the ability to purchase and manage Twitter ad units from numerous third party developers.

    It is Easier to Create Ad Campaigns on Twitter

    Putting up and managing advertising campaigns on Twitter was quite tedious. The process wasn’t really adapted to the needs that big brands and advertising agencies have. If an agency had to create thousands of ads for different clients each day, the process would be quite painful for them.

    By giving them the ability to use third-party tools such as Adobe Marketing Cloud and TBG Digital One Media Manager, advertisers now have the ability to upload and change ads in bulk, making the creation and management process a lot easier, just like on YouTube or Facebook.

    Better Analytics and Reporting

    While the current reporting tools allow someone to see their followers on Twitter, checking impressions, clicks, retweets and replies, they don’t do much else. Twitter will now add more content to analytics and reporting tools, even letting advertisers compare their campaigns with the ones they run on Facebook and LinkedIn.

    Improved Targeting Options

    Of course, it is possible to buy Twitter followers in addition to using the ad platform, but to be effective an advertising campaign needs to be highly targeted. Twitter’s new Ads API, together with their partners will offer more precise targeting, which can do things like ranking individuals according to how much influence they have on particular topics. This goes far beyond targeting by gender, interests and location.

    You Can Expect to Get Ad Optimization in Real-Time

    There are hundreds of solution providers which can help find relevant conversations and make suggestions to optimize ad campaigns based on Twitter trend monitoring. Another useful element to optimize campaigns is the testing of a “Get it Now” button, which lets advertisers generate leads right from their tweets.

  • tweet-major-advertisers

    February 21, 2013

    Twitter Becoming More Popular for Major Advertisers

    As Obama gave his State of the Union speech, advertisers clamored for tweets on Twitter to promote their products and company values. Several companies and organizations, including Chevron, AARP, Microsoft and the National Rifle Association, were busy bidding on tweet placement before and during the hour-long speech. By winning bids on sponsored tweet spots, advertisers were able to put their tweets in front of more users who looked up terms related to the speech. Each company specifically targeted certain terms from the event that related to their stance on the issues and their own commercial interests.

    Twitter Growing As Companion to TV

    In years past, the social networking site was known mainly as a place for celebrities and commentators to give their thoughts on everything in pop culture, but it has been turning into a companion for major television events, such as the Academy Awards and the Super Bowl. The opportunity to place relevant social networking advertisements in front of TV-watching consumers comes at a far lower price than television commercials. In addition, the interactive nature of tweeting invites more attention from consumers.

    Social Networking Strategies Developing

    40 percent of TV viewers say they use their smartphones as they watch television programs. Many viewers enjoy commenting on what celebrities wear, eat and drink on live television. When something exciting happens on television, advertisers can reap big rewards by getting in on the action with relevant tweets. During the State of the Union speech, AARP constantly had two employees watching the speech, with one in charge of tweeting about what the president said and the other bidding for placement of their tweets. As the organization posted more tweets, they got information from the social networking site about the numbers of posts made in response to them. Advertisers consider this constant feedback to be invaluable.

    Twitter Counting on Advertisers

    As it grows beyond its role as a small private blogging platform, the social networking site is counting on advertisers to help it develop into a major force on the business scene. It’s already hired a former ad sales manager from Google to handle advertising from Washington lawmakers. As the public becomes more interested in real-time interactivity in the public sphere, entities that fail to advertise on social networking are missing out on a potentially huge source of exposure.

    Getting More Followers

    With each major television event, millions of users are following their favorite posters and making their own tweets. However, advertisers know that their success on the social networking site rests on their having lots of followers. Unfortunately, this can be a difficult prospect for companies who are just beginning to promote their goods or services on the site. For this reason, it’s not unusual for savvy companies to simply buy Twitter followers to encourage their expansion on the site.

  • twitter-bird

    December 8, 2012

    Twitter Must Be A Good Corporate Citizen

    Today twitter is not just a social media outlet, but now it is becoming one of the best and powerful tool. It is becoming popular to promote the democracy in the Middle East. Not only this, celebrities and highly respectful people such as Pope Benedict XVI and Chris Brown etc., are known to buy Twitter followers. @Pontific is the Pope Benedict’s twitter account that he got recently and is becoming more famous day by day. Leader of Global Catholic Church has recently joined the people of the world from the social media site.

    People can now give answers to the questions about the faith in his tweets. If you wanted to send him a question you can do via hashtag #askpontifex or by #B16. In his recent press conference in the Vatican, on the Monday morning, they said, “The Pope’s presence on Twitter is a concrete expression of his conviction that the Church must be present in the digital arena,”

    After that a written statement from the church came out that said, the presence of Pope on Twitter “can be seen as the ‘tip of the iceberg’ that is the Church’s presence in the world of new media.”

    Vatican officials had told CNN that the pope will compose tweets himself for his new account. For the very first retweet, people will press the button to send tweet but latterly others will send tweets on his behalf. Well the first tweet sent by the pope was for the news site of www.news.va through @news_va_en and he wrote in that tweet, “Dear friends, I just launched News. VA. Praised be our Lord Jesus Christ! With my prayers ad blessings, Benedicts XVI.”

    At first the signatures @BenedictusPPXVI was considered the account name for the personal account of 85 years old Pope. @Pope would also consider a best signature for the Pope because (Benedicts PP XVI as in Latin “PP” means papa and that is the Latin word for the pope.

    In Latin @Pontifex means the “bridge builder”. So the pope has chosen handle with another name for the office that he holds.

  • instagram-interface

    November 16, 2012

    An Instagram Photo is Worth a Thousand Tweets

    Users were already devoted to Instagram well before super storm Sandy washed ashore, but as Sandy changed the shape of the coastline she also changed how many Americans use social media.

    If you can remember this far back, when citizens of a town or city were affected by ferocious or unusual weather systems it was common to snap pictures and send them in to the local weather channel. Way back in time this used to take about a week. Several years after that when Windows gave us the skills of emailing picture files like magicians, our photos of the icicles dangling from the new spring leaves were uploaded directly onto the news channel’s website. Depending on your internet connection and the number of anxious children checking for school closings this could take anywhere from 10 minutes to a half an hour.

    Fast forward to the 2000s and suddenly we are surrounded by snapshots. Most people have upwards of four cameras in their homes capable of capturing a moment. They are everywhere: phones, tablets, desktops, laptops, video game consoles, even Barbie can come with a camera. The effects of this technology combined with the growing trends of logging all of our actions on social media has resulted in a surge of personal experiences reaching out to friends, relatives, and strangers. Where we went last night, what we did, who we went with, and what we ate may appear on any one of four different social applications. Social media has flourished recently gaining popularity as even the stars begin to tweet and buy twitter followers.

    With the smashing success of Instagram we saw an application take all of these fantastic tricks of technology and combine them into one essential tool: a free application capable of capturing a memory, making it look awesome, tagging where it happened, and sharing it instantly on any social media stream.

    Enter Superstorm Sandy. Instead of capturing one single photo to remember the worst storm of the last decade after you are safe and warm, Instagram users collected almost a million pictures and shared them while the storm was still raging. Instagram became a tool for storm tracking, for assessing local damaging, and for sharing heartbreak instantly. It turned everyday smart phone owners into the first reporter on the scene.

    Instagram came into its own during the hurricane. If you have something to say, tweet it. If you woke up with a headache, change your Facebook status. If a once in a century storm sweeps away most of your house, Instagram.

    Did we mention that you could buy Instagram followers super cheap? We found a good site with decent pricing. Until next time guys!

  • Barack-Obama-7

    November 14, 2012

    Four more years” President Obama joins the Twitter onslaught after he was declared the winner of Tuesday’s election.

    Twitter has been a valuable tool throughout the approximately two year election, providing insight and laughs during the primaries as well as the debates. This is the first National election where Twitter was a significant contributor to the conversation from start to end. Even Big Bird got in on it, tweeting about his future status as an unemployed PBS icon if Mitt Romney won.

    “What is happening over at Fox News” or something like was tweeted and retweeted thousands of times as Karl Rove tried to stop Fox News from calling Ohio for President Obama. Mr. Rove’s disappointment was not shared by everyone though. Soon the twitterverse exploded with congratulations from around the world. Heads of State such as British Prime Minister David Cameron Malaysia’s PM Najib Razakand tweeted their well wishes to President Obama his hard fought victory. Even Deepak Chopra tweeted his congratulations and hope for a happier world.

    The President responded in kind tweeting: “This happened because of you” to his twitter followers as he was waiting to give his victory speech. Tuesday was the most tweeted election in our nation’s history although that will change with the next national election undoubtedly. Twitter reported that in the moments following Obama’s win, Twitter was in a frenzy, with a peak of 327,000 tweets a minute. Another tweet from the President read: “Four more years” and showed a picture of him hugging his wife, became the most retweeted tweet in the history of the site according to Twitter. Let’s not forget to mention his obvious attempt to buy twitter followers at one point of his campaign.

    But the President’s victory was not the only news being tweeted about Tuesday. Twenty women have Senate seats now. This did not go ignored on Twitter. Elizabeth Warren was first announced as victorious on Twitter long before any of the network news organizations called her the winner. That is when the Twitter echo chamber took over causing a few news organizations to have to apologize for reporting from Twitter without fact-checking. But all was well in the end as Senator-elect Elizabeth Warren actually did win in Massachusetts. Mother Jones and a few bloggers apologized no harm was done.

  • twitter-fail-whale

    November 6, 2012

    What Not to Do on Twitter- Top Mistakes to Avoid

    If you are new to Twitter, it might be tempting to just say whatever comes to mind. It might be tempting to get into one of the famous Twitter battles with someone just because you can. In fact, there are quite a few things that might sound like a great idea, until you realize that like everything else, there are consequences to misusing Twitter. You may actually find yourself regretting not only your tweets but joining Twitter in the first place. Before you make these all too common mistakes, take a few minutes and learn what they are and how to avoid them.

    Keep Your Tweets Short but Sweet, You Never Know Which Words You’ll Eat

    A tweet posted in anger can resonate through the Twittersphere in a matter of seconds. If you wouldn’t want your mother to read it, then do not post it. Remember, once you have tweeted something, it is going to be out “there” forever. If someone else sees it and retweets it, then it will just continue to loop back around and haunt you. Always think before you tweet.

    Are You Confusing Your Followers?

    People choose to follow one another on Twitter because they are interested in what they have to say. But, if you are having a private conversation with one person in this very public forum, you are going to confuse and frustrate everyone. Instead of blasting out potentially private information, send a private message directly to that person. Tweet things that are for the general public but message things that are private.

    Don’t Try to Make Random Connections

    Too many new Twitter users will try to get as many followers as possible without stopping to think of their actual value. They may try to follow too many people as well. Everyone that you are following or want to have follow you should add some kind of value. Even when you buy Twitter followers, the followers will most likely not be targeted. For instance, if you are a professional writer, then you would want to follow people who have the kind of connections that might get you new jobs or further your chances of being published. You will want to follow other authors, especially those who write in the same genres as you so that you can learn some of the tricks of the trade. Those followers might also serve as inspiration for your new projects as well.

    Mind Your Manners

    Twitter is probably the social media site that leads to the worst spelling and grammar simply because of the way the messages are written. While the 140 character limit does create the need for more flexible spelling, it should not give you the free reign to be rude. You should still be polite whenever possible especially if you are tweeting on a professional based account. A simple thank you (ty) or you’re welcome (yw) is always well received. Some people do like to thank new followers for joining their circle, but that is not always necessary. While you are learning how to use Twitter, watching successful tweets can go a long way to helping you find your own way in this new world.