Use this interactive page provided by Hill & Knowlton to discover a number of interesting things about your organization’s presence in the blogosphere, including:
The conversation gap (the gap between the total number of conversations about a product category (e.g., education) and the proportion which mention a company or brand operating in the category);
Your ‘equity share’ (the ‘equities’ of a brand are those topics being mentioned in conversations about a brand, so your equity share corresponds to the frequency at which each topic is mentioned); and
Your share of the buzz (measures the share of buzz for different companies in the same sector).
The resulting charts point to areas you may want to work on as you continue to formulate your communication strategy.
